diff --git a/packages/Webkul/Product/src/Models/Product.php b/packages/Webkul/Product/src/Models/Product.php
index 30c5ffef4..1a0653961 100755
--- a/packages/Webkul/Product/src/Models/Product.php
+++ b/packages/Webkul/Product/src/Models/Product.php
@@ -370,6 +370,8 @@ class Product extends Model implements ProductContract
      */
     public function getCustomAttributeValue($attribute)
     {
+        static $loadedAttributeValue = [];
+
         if (! $attribute) {
             return;
         }
@@ -377,6 +379,10 @@ class Product extends Model implements ProductContract
         $locale = core()->checkRequestedLocaleCodeInRequestedChannel();
         $channel = core()->getRequestedChannelCode();
 
+        if (array_key_exists($this->id, $loadedAttributeValue)) {
+            return $loadedAttributeValue[$this->id];
+        }
+
         if ($attribute->value_per_channel) {
             if ($attribute->value_per_locale) {
                 $attributeValue = $this->attribute_values()->where('channel', $channel)->where('locale', $locale)->where('attribute_id', $attribute->id)->first();
@@ -391,7 +397,7 @@ class Product extends Model implements ProductContract
             }
         }
 
-        return $attributeValue[ProductAttributeValue::$attributeTypeFields[$attribute->type]] ?? null;
+        return $loadedAttributeValue[$this->id] = $attributeValue[ProductAttributeValue::$attributeTypeFields[$attribute->type]] ?? null;
     }
 
     /**