This builds on 4fd1ca824f by switching from a two tier approach to permissions (superusers and regular users), to a three tier approach (superusers (developer), second-in-command (clients with manage_users permissions), and regular users). If support for a four tier approach is necessary (Superuser, Franchise Owner, Franchise Business Manager, Franchise Staff as an example), then it can be implemented simply by adding a flag to roles that would prevent anyone except for a superuser from assigning that role.
The specific changes made by this commit is to support users with the manage_users permission (but who are not superusers) to be able to assign roles to other users and improvements to the sanctity of the superuser itself. Non-superusers can no longer see or edit superusers in the backend (that was previously poorly handled as a non-superuser with manage_users could take over a superuser account since they could modify that account willy-nilly), and the is_superuser filter is accordingly removed as well.